Wednesday 4 March 2015

What is Link Juice in SEO?

Link juice is a colloquial term in the Search Engine Optimization (SEO) world that refers to the power passed to a site via weblinks from external or internal sources. This power is interpreted as a vote of recommendation toward your site and is one of the most important factors in determining your site's search engine page ranking.


There are many ways to earn links from the internet through direct and indirect efforts:

Direct effort: refers to link building strategies by SEO Off Page Activities, such as social bookmarking, blog commenting, guest posting, social media marketing, press release submission, forum submission, article submission, document sharing and so on.

Indirect effort: is gained from presenting excellent content on your site that them when it improves the reader experience to share it around the web, linking the pages naturally. The link equity that passes from some sites to your site is the link juice, and this link juice differs in its authority depending on the websites linking to you. them when it improves the reader experience.

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