Search Engine Optimization (SEO) is the process of improving the increase brand or product visibility of a website on organic ("natural" or un-paid) in search engine result pages (SERPs), by incorporating search engine friendly elements into a website. Search Engine Optimization may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Search Engine Optimization (SEO) is broken down into two basic areas: on-page, and off-page optimization.
- On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images.
- Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).
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