Search Engine Optimization (SEO) is a specialized research-driven process of analyzing and editing of your websites in order to increase the rankings and awareness of your website pages for specific search terms in search engines.Some of the Key Benefits of SEO Include:
Increased Traffic - Top positions on the search engine result pages (SERP) receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website. SEO also focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages. Having optimized tags and description helps to increased click through rate (CTR), which also promotes increases in qualified web traffic on your website.
ROI - SEO provides trackable and quantifiable results, regardless of whether you are an e-Commerce or non-ecommerce websites so there are no qualms when it comes to ROI. SEO companies are able to track nearly every aspect of their strategy, like increases in rankings, traffic, visibility, brand awareness and conversions. Comprehensive analytics also provides the ability to drill down at a granular level and see demographic information and other engagement metrics for individuals who have interacted with your websites. For e-Commerce sites, SEO companies can see which paths users take in orders to complete a sale, all the way down to which keywords they used to search for you prior to buying. For non - e-Commerce sites, you can attribute values to your lead conversions, like a 'contact us' form fill-out, and calculate the value of your SEO strategy that way.
Increased Site Usability – In an efforts to make your websites easier to navigate for the search engines rank pages (SERP), SEO simultaneously helps to make your website more navigable for internet users as well. SEO consists of rearranging the site's architecture and links to make pages within the websites easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages, but also makes it easier for users to find information on your websites as well.
Brand Awareness - Since top position rankings result in significant impressions, having your websites in these top positions on the result pages translates to more exposure for your websites. Plus, being on the first page for your targeted keywords not only helps internet users to associate your brand with those keywords, but it instills trust, since companies on the first page are generally perceived to be more trustworthy. The more your pages and content ranks in high positions in the search engines, the more chances you have for internet users to see your content and associates with your product or brand.
Goal-Driven - The SEO process is built around achieving of your organization strategic marketing and outreach goals, whatever they may be. With SEO, it is possible to customized a number of targeted campaigns to reach to diverse audiences as organizational needs evolved.
0 comments:
Post a Comment