What is SMM?

Social Media Marketing (SMM) is the process of gaining website traffic or attention through social media websites. The goal of Social Media Marketing is to produce content that users will share with their social network to help a company increase brand or product exposure and broaden customer reach. The resulting electronic word of mouth refers to any statement consumers share via the Internet about an event, product, services, brand or company. When the underlying messages spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself this form of marketing results in earned media rather than paid media.