Know About Unique Content

Google does not like duplicate or copy content. It makes it very difficult for its spiders to confirm which copy is the authoritative copy. Sometimes a minor issues with site configuration in your CMS can make Google or other Search Engine think you have multiple web pages that say the same thing. A Site Audit will be able to resolve this.

Even more important things, you should can make your own content to be unique and not a copy or a badly-disguised spin of other content. Google would much prefer to catalog something new and rank it highly than something it has seen over on a bunch of other web pages.

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Google SEO On-Page Ranking Factor List 2015 Version

Roger Montti, aka martinibuster, posted a thread at WebmasterWorld about a revised list of on-page SEO factors that he thinks are more important now in 2015, also with a list of those factors that are no longer important or as important.

The factors he put on the list as being more important in 2015 are:

    User experience metrics (all of them)
    Shorter title tags
    Original content
    Engaging content that provides an answer, teaches, informs, is useful, delights
    Original images
    Quality site design
    Descriptive meta description

The factors that he would go as far as to call deprecated, as in, no longer used by Google are:

    Keywords
    Focus on longtail phrases
    Focus on ranking for specific keyword phrases
    Lean code

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Types of Errors in SEO

Important HTTP Status Codes for Search Engine Optimization (SEO) and Search Engines:

• 404: File Not Found
• 503: Service Unavailable
• 204: No Response
• 401: Unauthorized
• 402: Payment Required
• 403: Forbidden
• 501: Not Implemented
• 503: Gateway Timeout
• 301: Redirected to other web pages
• 100 - Informational: Request has been received and the process is continuing.
• 200 - Ok Success: Request was received and processed successfully.
• 300 - Redirection: Request has been received, but needs to perform an additional step to complete the request.
• 400 - Bad Request: Request was made by the client, but the page is not valid.
• 500 - Server Error: Valid request was made by the client, but the server failed to complete the request.

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Why SEO is Important?

Search Engine Optimization (SEO) is nowadays more important than ever and it is necessary for every web users to understand the true meaning of SEO as well as the potential it creates for every brand or business.

In today’s competitive market SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.  If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives.

• SEO is Good for Business Visibility and Branding: When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. For instance, most searchers don’t just simply search once, click on some websites, and be done with it. Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on.

• SEO Provides Your Business Credibility: Searchers make mental notes of the rankings for the terms they enter into Google and other search engines. They may not realize it, but they do. And in the minds of consumers, your ranking is a vote of confidence — “Google says this business is relevant, so that must be the case.” This may sound a bit far-fetched, but let’s look at it like this: back in the golden age of the yellow pages, if you were looking for a plumber, did you feel more confident in calling the guy on the seventh page of the listings, or did you, like most people, start from the first page and work your way through? Your customers may not admit it, but high search rankings makes you more credible in their eyes.

• SEO Brings Your Business Traffic: Web TrafficSure, by itself, traffic is not going to make you any money. But would you rather set up your storefront on a backstreet in Davenport, Iowa or right in the middle of Times Square? All those people walking around in Times Square day and night by themselves aren’t going to make you any money, but chances are that quite a few of them will eventually become your customers. Just like Times Square, you still have to make your best effort to sell to your customers once they are on your website, but it’s better to do business on a crowded street corner than it is to set up shop on a deserted island. What’s better is that SEO is usually a good deal more affordable than store leases in Times Square.

• User's trust search engines and having a presence in the top positions for the keywords the user is searching increases the web site’s trust. SEO is also good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.

• SEO is also good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.

• SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.

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SEO On Page Optimization Techniques

SEO On-Page Optimization refers to all the things that you can do ON your website to help you rank higher, such as page meta titles, internal linking, meta tags & descriptions, etc.

SEO ON PAGE ACTIVITIES:

• Meta Tags: For each of your pages, you can include a set of keywords in the form of meta tags. These should be all the relevant keywords of your content, which you will have researched previously.

• URL Structure: Including search engine friendly URLs for each of your pages is highly recommended, as these bring better crawling. Shorter URLs seem to perform better in search engine results, however that is not the only factor.

• Body Tags: When writing your articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2, H3, H4, etc. tags are used.

• Keyword Density: Including relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. However, try not to excessively repeat and overuse keywords just for search engine robots. This can lead to your site being banned from search engines.

• Image Tag: Using images within your content is a great way to make your site more visually appealing and break up boring chunks of text. You can utilise these images to help improve your site SEO.

• Internal Linking: People often think that the only links that count are those from other websites. While these links are important, these are not the only important links!
• Robots.txt
• Google Analytics
• Google Webmaster Tool

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SEO Off Page Optimization Activities

SEO Off-Page refers to all the things that you can do directly OFF your websites to help you rank higher in search engines, such as Social Networking, Article Submission, Forum & Blog Marketing, etc.

In today’s post we will be looking specifically at Off-Page Search Engine Optimization (SEO) and some of the most effective ways to increase your page rankings on search engines.

SEO OFF PAGE ACTIVITIES:

• Search Engine Submission
• Web 2.0 Profile Creation
• Directory Submission
• Social Bookmarking Submission
• Article Submission
• Press Release Submission
• Forum Posting
• Blog Posting
• Blog Commenting
• Classified Submission
• Question & Answers
• Image & Video Promotion

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What is Cross Linking?

Cross linking refers to the process of linking between two websites. Whether or not they are owned by the same person, cross linking is the process on which the internet is built. It allows users to reference sites with content similar to that which they are already viewing, and may be of further interest to them.

Cross linking also serves an interesting purpose in terms of search engine optimization. Link popularity is one of the main factors involved in how search engines determine the value, importance and relevance of sites on a given topic. This calculation is then reflected in the site's search ranking.

As a result, cross linking between sites is a very popular method of search engine marketing. Both reciprocal links and inbound links can be valuable SEO tools, provided you use cross linking effectively, especially if you are the owner of both web sites. Below are some guidelines to remember when cross linking between two sites that you own.

Cross Linking is the art of creating links with in a websites. In a very traditional layout you might have a home page and then to other pages (page A and page B). The home page would contain links to both.


Cross Linking would then be where you create links from, for example:

• Page A to Page B
• Page B to Page A
• Page A to the home page
• Page B to the home page

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Some Free and Easy SEO Tools

I've collected a big sampling of the best free SEO Tools in the market. These tools are fast, free, and easy-to-use. Fast-forward to online marketing can you work smarter and faster with SEO. It starts with having the right tools.


Name - Google Analytics
Role: Complete web stats and search insights
Description: In addition to tracking pretty much every bit of traffic you could imagine on your website, Analytics also surfaces many keyword insights as to which terms people use to land on your pages.


Name - Google Webmaster Tools + Bing Webmaster Tools
Role: Constant website analysis, alerts, and error reports
Description: These webmaster tools help give you a taste of what the two top search engines think of your site. It’s helpful to see any bugs, alerts, and indexing issues.
Pro Tip: Each of these two tools requires a bit of installation on your site. If you’ve got a WordPress website, you can add the webmaster code automatically through a plugin like Jetpack or Yoast.

Name - Google Keyword Planner
Role: Know what people search for
Description: Enter a keyword or group of keywords into the tool, and Google will return all sorts of helpful stats to guide your keyword strategy: monthly search volume, competition, and even suggested terms you might not have considered.

Name - Google PageSpeed Insights
Role: Check the speed and usability of your site on multiple devices
Description: Enter a URL, and this tool will test the loading time and performance for desktop and for mobile, plus identify opportunities to improve (and pat you on the back for what you’re doing well). The mobile results also come with a user experience score, grading areas like tap targets and font sizes.

Name - Keywordtool.io
Role: 700+ keyword ideas based on a single keyword
Description: Enter a keyword, and the Keyword Tool provides a huge handful of long-tail keyword opportunities, organized alphabetically.

Name - Similar Web
Role: View site stats for any domain
Description: Use this tool to compare traffic between two websites, a helpful tool for competitor research.

Name - QuickSprout Website Analyzer
Role: Full analysis of your website
Description: The QuickSprout tool does a comprehensive look at just about everything: SEO optimization, speed, tags, keywords, social, links, and even competitor comparisons.

Name - XML Sitemaps
Role: Build A Sitemap
Description: Simply enter your site’s URL and some optional parameters, and XML Sitemaps will create a sitemap that you can upload to Google Webmaster Tools.

Name - Browseo
Role: See your website the way a search engine sees it
Description: Enter your site, and this tool will strip out everything but the guts, revealing your website the way search spiders see it. This particular view can be helpful to see the hierarchy you’ve given particular elements (maybe without realizing it!).

Name - SEO Site Checkup
Role: Audit and score for your website
Description: Site Checkup runs through a fast audit of your site, checking for proper tags and surfacing any errors that might come up.

Name - Find Broken Links
Role: Discover errors on your site
Description: The link report from Ninja Internet Marketers combs through your whole site and highlights a number of link insights, including the internal and external links that need fixing.


Name - Ahrefs’ Site Explorer and Backlink Checker
Role: Complete overview of your website, pages, and links
Description: A free (and substantial) sampling of what ahrefs offers, the dashboards for referring pages and inbound links are rich and informative.

Name - Copyscape, Siteliner, Duplichecker
Role: Check for duplicate content
Description: Enter a URL for a blogpost or website, and Copyscape can tell you where else that content exists online. You might find results that you’ll need to follow-up with to help get your SEO in order.

Name - Wordcounter
Role: Count Characters and Words
Description: Wordcounter is a word count and a character count tool. Simply place your cursor into the box and begin typing. Word counter will automatically count the number of words and characters as you type.

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What is Link Juice in SEO?

Link juice is a colloquial term in the Search Engine Optimization (SEO) world that refers to the power passed to a site via weblinks from external or internal sources. This power is interpreted as a vote of recommendation toward your site and is one of the most important factors in determining your site's search engine page ranking.

There are many ways to earn links from the internet through direct and indirect efforts:

Direct effort: refers to link building strategies by SEO Off Page Activities, such as social bookmarking, blog commenting, guest posting, social media marketing, press release submission, forum submission, article submission, document sharing and so on.

Indirect effort: is gained from presenting excellent content on your site that them when it improves the reader experience to share it around the web, linking the pages naturally. The link equity that passes from some sites to your site is the link juice, and this link juice differs in its authority depending on the websites linking to you. them when it improves the reader experience.

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What is the sitemap.xml file?

This file is an index of all the pages on your site. It's a quick reference for search engines of content that you want indexed.

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