What is Social Media Optimization (SMO)?

Social Media Optimization (SMO) is the process to increase of awareness of a product, brand or event by types of social media outlets and communities to generate viral publicity in RSS feeds, Social Events and
News and Bookmarking and as well as Social Networking Sites, such as Twitter, Facebook and Video and Blogging sites. SMO is similar to Search Engine Optimization (SEO) in that the goal is to generate more traffic and awareness of a blor or websites.